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Flying the Flag: How to Effectively Market the Independent Spirit of Your Hotel

Wednesday, September 18, 2024
Innovation Stage

In today's competitive hospitality landscape, independent and boutique hotels possess a unique advantage: their distinctive character and individuality. However, effectively conveying this independent spirit to potential guests requires a strategic marketing approach tailored to highlight your hotel's unique qualities.

This educational session is designed for key decision-makers within the independent and boutique hotel industry who are eager to maximize their marketing efforts and harness the power of their hotel's distinctive charm. Led by industry experts, this session will delve into actionable strategies and best practices to effectively market the independent spirit of your hotel.

Eamonn Crowe, Editor in Chief - Boutique Hotelier UK & USA
Ryan Aubin, Owner - Mills Park Hotel
Hillary Folkvord, Hotelier and Entrepreneur - Sacajawea Hotel