What turns a guest’s quick search into a confident booking—and what keeps them coming back? It starts long before they step into the lobby.

This interactive session introduces a simple framework to clarify what your brand stands for and how that story shapes trust across the guest journey; through both your digital and on-property experience. This is an opportunity to pause, reflect, and walk away with a fresh perspective you can carry back to your team and put into motion right away.

You’ll leave with:

• A strategic framework to shape brand-driven decisions across the guest journey
• Real examples of boutique properties leading with story and substance
• A guided prompt to spark reflection and clarity around your guest experience