From aesthetic Instagram Reels and personality-led storytelling to branded podcasts and curated newsletters, the way hotels build awareness and drive bookings is evolving fast. In today’s fragmented media landscape, it’s no longer about choosing between influencers or traditional editorial channels like newspapers and magazines, but about understanding how each platform plays a role in visibility, credibility, and conversion.

In this dynamic session, we’ll unpack what’s working now in content and communications—from selecting the right creator partners to activating across social, audio, and niche platforms. This conversation is for hoteliers and marketers who want to navigate the new media landscape with confidence, clarity, and strategy.