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The New Media Mix: How Hotels Can Win with Creators, Podcasts, and Emerging Platforms

Wednesday, September 17, 2025
Innovation Stage

From aesthetic Instagram Reels and personality-led storytelling to branded podcasts and curated newsletters, the way hotels build awareness and drive bookings is evolving fast. In today’s fragmented media landscape, it’s no longer about choosing between influencers or traditional editorial channels like newspapers and magazines, but about understanding how each platform plays a role in visibility, credibility, and conversion.

In this dynamic session, we’ll unpack what’s working now in content and communications—from selecting the right creator partners to activating across social, audio, and niche platforms. This conversation is for hoteliers and marketers who want to navigate the new media landscape with confidence, clarity, and strategy.

Moderator
Steve Carran, Host & Head Writer - The Modern Hotelier
Panelists
Melissa Benhaim
Melissa Benhaim, Founder - Benhaim Public Relations
Karla Cobreiro
Karla Cobreiro, Chief Credibility Officer - Cobreiro Comms
Hillary Folkvord
Hillary Folkvord, Hotelier & Entrepreneur - Sacajawea Hotel
Jennifer Glatt, M.A.
Jennifer Glatt, M.A., Boutique & Independent Hotel Journalist & Storyteller - Mint Pillow
David Millili
David Millili, Host & Executive Producer - The Modern Hotelier

Sponsored by:

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View all 2025 Seminar Program