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They’re In-House, They’ve Got a Phone… Why the Hell Are They Ordering From Somewhere Else?

Wednesday, September 17, 2025
Innovation Stage

Let’s be real, your guests are on property, they’re hungry, they’ve got a phone in their hands, and they’re still ordering from DoorDash or Uber Eats. So, what are you doing?

This unapologetic session rips the lid off the outdated systems and broken guest journeys that are costing hotels real money, every single day. We are talking about friction everywhere including clunky menus, slow service, no mobile ordering, zero upselling, and absolutely nothing grabbing the guest’s attention in real time.

In this session, you will walk away with a tactical, no-fluff blueprint to flip the script. Mobile-first ordering that actually works, dynamic pricing that adapts on the fly, AI that sells smarter than your team ever could, and geofence marketing that catches the guest before the delivery app does.

If you are tired of losing to the third-party giants, and you’re ready to play offense, this is your wake-up call.

Speaker(s)
Kenneth Scharlatt, CFBE, Founder & Executive Director - Savage Orchid Hospitality
Steve Palmer, Founder & Chief Vision Officer - The Indigo Road Hospitality Group

Sponsored by:

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View all 2025 Seminar Program