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What Is Every Guest Really Worth? Unlocking Revenue Beyond the Room Rate
What if your guests are worth more than the room they book?
With 70%+ of hotel revenue still coming from room sales, occupancy and RevPAR remain the primary measures of hotel performance. But today’s leading hotels are looking beyond the room rate and thinking about Revenue Per Available Guest (RevPAG), focusing on the total value each guest can bring across their journey.
Join Steve Burman, Director of Sales at roommaster, as he explores how independent hotels can use smarter strategies, technology, and AI to drive more direct bookings, increase spend per guest, uncover new revenue opportunities, and ultimately improve RevPAG.
Through real-world hotel scenarios, Steve will go beyond the theory and share practical, actionable ideas you can take back to your property and start implementing right away. Because the future of hotel revenue isn’t just about selling more rooms. It’s about understanding what every guest is really worth.
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