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Invisible Without a Story: Content Marketing That Drives Awareness, Bookings, and AI Visibility
We're in the middle of a discovery revolution. Guests aren't just finding hotels on Google and OTAs anymore. They're finding them through Instagram reels, TikTok, and increasingly through AI assistants that recommend properties based on the digital footprint you've built (or haven't). Hotels with compelling stories and strong content engines get surfaced. Everyone else gets buried.
This panel brings together operators and creators who are winning on both fronts: Ben Wolff (Onera, Oasi, and Baya), Peter Twachtman (CEO, Lark Hospitality), and Steve Turk (Tangy Management, Turk Ventures, and Baya), moderated by Matt Kirouac (The Gay Lane, Kirouac Creative).
Expect real numbers, real playbooks, and a candid look at how independents can out-market the big brands by generating demand instead of just capturing it.
