How the Tables Have Turned: F&B Is What Puts Your Hotel on the Map

Wednesday, September 16, 2026
Innovation Stage
How the tables have turned. F&B used to be the amenity that came with the room — now it's often the reason guests book, locals show up, and a hotel earns its place in the neighborhood. Amber Asher, who scaled The Standard into a global brand built as much on its restaurants and bars as its guestrooms, and Florence Quinn, the PR force behind some of hospitality's most talked-about independent properties, discuss how indy hotels can use F&B to create real places: the strategy, the partnerships, the storytelling, and where the margins actually live.
Moderator
Emily Goldfischer
Emily Goldfischer, Founder & Editor in Chief, hertelier
Panelist(s)
Amber Asher
Amber Asher, Partner & Chair, Global Hospitality Law & Brand Strategist, Helbraun Levey
Florence Quinn
Florence Quinn, Owner, Quinn, an Interluxe Group Company