How the Tables Have Turned: F&B Is What Puts Your Hotel on the Map
How the tables have turned. F&B used to be the amenity that came with the room — now it's often the reason guests book, locals show up, and a hotel earns its place in the neighborhood. Amber Asher, who scaled The Standard into a global brand built as much on its restaurants and bars as its guestrooms, and Florence Quinn, the PR force behind some of hospitality's most talked-about independent properties, discuss how indy hotels can use F&B to create real places: the strategy, the partnerships, the storytelling, and where the margins actually live.
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