Miami, FL  – Groupe GM, a global leader in hotel amenities, will showcase its extensive portfolio of 60+ internationally renowned brands at the Independent Hotel Show Miami, supporting U.S. boutique hoteliers in curating amenity experiences that reflect their unique identity, while aligning with the global expectations of today’s traveler.

As experience-led travel continues to reshape hospitality across the U.S., independent hotels are setting new standards with distinct identities to meet elevated guest expectations. In response, Groupe GM is deepening its support for hoteliers who seek more than standardization. Its curated portfolio is designed for properties that value storytelling, sensory branding, and sustainable solutions tailored to their unique vision

“Our mission is to help hotels express their brand, not just stock a bathroom,” said Guillaume de Beco, General Manager, Groupe GM USA. “We’re bringing the depth of our European heritage to the U.S. market, but with a localized mindset that understands American hospitality’s pace, guest expectations, and cultural nuances.”

At the show, Groupe GM will invite hoteliers to explore offerings from its extensive portfolio, featuring amenity collections from iconic fragrance houses, fashion labels, spa leaders, and emerging clean-beauty brands. From Memo Paris, and Frédéric Malle to sustainable innovators like Typology, and spa partners such as Phytomer, Clarins, Cinq Mondes and many more. Each brand has been carefully curated to help hotels express a specific mood, or ethos.

The stand will also spotlight packaging innovations that align with U.S. sustainability standards, including Groupe GM’s patented EcoFill dispensers, 0% plastic accessories, and other solutions recognized by Green Key, where Groupe GM is an approved vendor. These offerings are designed to support hotels on their journey toward more sustainable, certifiable guest experiences.

Groupe GM’s expansion in the U.S. builds on recent partnerships and regional investments, supporting a growing network of renowned chains and distinctive independents across key markets including Florida, New York, and California, with expansion plans on the horizon

“Luxury today is about personalization and purpose,” said Guillaume de Beco. “Hotels in the U.S. deserve amenity partners that offer both.”

Visit Groupe GM at Booth 326 at the Independent Hotel Show Miami, September 17-18, to explore the full amenity brand portfolio and discover tailored solutions for your property.