HMA° proudly unveils Intelligencia, the 3.0 upgrade of our flagship HMA° CDP and Marketing Platform. Upgrade highlights include three customizable program options—DataView, Essentials, and Enterprise— designed to meet the diverse needs of hoteliers. Key platform advancements include next-generation interactive data analytics suite, AI-powered content development within the email builder, and an  improved user portal experience. Additionally, Intelligencia offers a robust menu of customizable  programs, and this upgrade includes a data integration enhancement to Valet, our VIP Management  Program, first introduced in 2023.

What truly sets Intelligencia apart is its proprietary data cleansing approach, which optimizes PMS data and other data sources through a highly accurate repeat customer identification and integration process. This robust data foundation empowers teams to work smarter with more precise analytics and finely  curated programs, giving hotel owners and operators a distinct competitive advantage.

“Intelligencia represents the culmination of years dedicated to technological innovation and close  collaboration with our hotel client-partners,” says Rick Heuer, Partner. “As AI continues to advance,  Intelligencia becomes more powerful, offering our client-partners a modern scalable data foundation they can leverage to drive company-wide growth and success.”

Michelle Carey Heuer, Founding Partner adds, “Intelligencia embodies the transformation of our  platform with a unique data foundation, smart tools and customizable programs designed for hoteliers who demand more. Hotel teams charged to elevate guest experiences and showcase their brand in  today’s technical digital space can do far more with Intelligencia working at their side”.

ABOUT HMA° INTELLIGENT MARKETING

For over four decades, HMA° Intelligent Marketing has led the hospitality industry by empowering  hotels and management companies to leverage customer data in innovative ways to drive revenue. Intelligencia, powered by HMA°, offers a powerful and customizable CDP and Marketing Platform that integrates advanced analytics, data and email management, marketing tools, customizable programs,  and dedicated support services—all meticulously tailored for hoteliers.