1. Far West

Hotel robes are often bulky, white, and terry cloth. That’s not the case in Marfa at El Cosmico, one of many hotels created by Austinite Liz Lambert. Its famous (or infamous, depending on your thoughts about Instagram influencers) robes are made of a thinner cotton and have vibrantly colored serape stripes, like those seen on blankets in the Southwest and in Mexico. The robes grew so popular that Lambert didn’t want hipsters who like to be cozy to have to travel all the way to West Texas to collect souvenirs. The campground hotel’s signature robe can be bought through Far West, an apparel, travel, and home decor company founded by Lambert.

The collection draws inspiration from—and, in the cases of some items, is the result of collaborations with—hotels that Lambert currently owns or has owned in the three decades she’s been at it. “With my team, we designed everything from the weave, the patterns, and the shape of the robes—and something that suited the Texas climate where we were creating hotels,” Lambert said. “We reconsidered the sleeves, the length of the robes, and the material they are made from, and landed on a supersoft cotton textile and a more unisex style inspired by yukatas, Japanese summer kimonos.” The El Cosmico Big Sky Robe ($180) features slightly softer colors than the signature version, with turquoise in place of green. The Hotel Saint Vincent Marbled Silk Robe ($395) comes in three patterns that mimic the psychedelic wallpaper in the hotel and is made of washable silk.