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Ed Skapinok

Ed Skapinok

Chief Commercial Officer, Appellation

A hospitality veteran since 1988, Ed Skapinok is recognized for his accomplishments leading the commercial disciplines at some of the industry's most notable ownership groups, global hotel brands, and third-party management companies.

In his current role, Ed is responsible for all branding, communications, revenue generation, and yield management efforts at Appellation, an innovative new brand of culinary-first luxury hotels in iconic destinations.

With a long track record of building and developing winning commercial teams, he is credited with innovations in deploying new technologies, pricing and revenue management, e-commerce, database marketing, and corporate communications.

A recognized thought leader, Ed has been a featured speaker at numerous industry conferences and his comments are regularly featured in various business and consumer journals, articles, and podcasts.

Ed holds an MBA Degree in Strategy and Technology Management and a BS Degree in Marketing.  In 2016 Ed was named one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing & Revenue Optimization.