Speakers

As Chief Marketing and Strategy Officer of AKA, the leader in luxury hotel residences and creator of the World's Most Livable Hotels®, Elana oversees all aspects of the brand's marketing strategy including the development of global marketing programs, advertising campaigns, public relations, digital/social media, strategic brand partnerships and e-commerce. In her nearly 15 years at AKA, Elana has played a key role creating global recognition and demand for the brand through innovative and forward-thinking marketing concepts and meticulous execution. As a key member of AKA's C-Suite, Friedman has been recognized for building strong teams, identifying brand-right collaborations, and approaching challenges with a cross-functional mindset. In 2020, Friedman was named among HSMAI'S Top 25 Extraordinary Minds. Prior to AKA, Elana was the VP of Marketing at Shvo, and Friedman also spent 13 years at an award-winning NYC-based marketing agency, AGA, developing successful marketing campaigns for world-class, luxury brands.