Speakers

Karla Cobreiro is a storyteller, strategist, and cultural connector with a flair for the unforgettable. A Cuban-born, Miami-raised powerhouse, she’s spent the last decade helping hotels, destinations, and lifestyle brands earn the kind of visibility you can’t buy—by shaping and telling stories people actually care about.

She’s just as comfortable building influencer campaigns from the ground up as she is coaching brands on who to partner with, what success really looks like, and how to turn a media moment into long-term impact. Whether launching a boutique hotel, prepping a GM for interviews, or helping brands understand the ROI of hosting media and creators, Karla brings fire, empathy, and razor-sharp instincts to every conversation.

Karla isn’t just fluent in two languages—she’s fluent in trust and people. And she does it all with a Cafecito in one hand and a killer playlist in the other.