Melissa Benhaim
Founder & President,
Benhaim PR
Melissa Benhaim is founder of Benhaim Public Relations, a Miami-based travel and hospitality PR consultancy. A background in hospitality operations and a foundation in travel public relations has uniquely positioned Melissa in the industry. After starting her career with Four Seasons Hotels & Resorts, Melissa managed PR and social media for travel and hospitality clients across the U.S. and the Caribbean, securing media coverage in the outlets that matter to them most. Her work has earned an Adrian Award from HSMAI and won the Smart PR Inner Circle Best Pitch of the Year international PR competition. Melissa also spoke at the Caribbean Tourism Organization’s State of the Industry Conference on engagement marketing. Melissa holds a Bachelor of Science in hotel administration from Cornell University.
Sessions
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18-Sep-2024Innovation StageThe Future of Hospitality Talent: Leveraging AI in Recruiting & Retention
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19-Sep-2024Innovation StageFlamingo Returns: Lessons Learned from Opening a Hotel & Restaurant in Everglades National Park