BLLA (the Boutique Lifestyle Lodging Association) is the official organization for the world's verified boutique lifestyle hotels. As a pioneer in forecasting the boutique movement, BLLA's boutique community extends to more than 10,000 verified boutique and lifestyle hotels globally. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com. Watch the BLLA Corporate Manifesto video.