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Hyatt Regency Greenwich Introduces Townsend Cinema: A First-Of-Its-Kind Hotel Cinema Experience
Tuesday, July 08, 2025OLD GREENWICH, Connecticut (July 8, 2025) — Lights, camera, cocktails! Hyatt Regency Greenwich is proud to announce Townsend Cinema, by Monoplex, opens Thursday, July 10. The stylish new 40-seat theater offers hotel guests and locals an elevated way to enjoy the latest Hollywood blockbuster movies, as well as host private events and intimate gatherings—without leaving the hotel. Townsend Cinema, Greenwich’s only movie theater, will show movies seven days a week, offering two showings Monday through Thursday and four to five showings Friday, Saturday and Sunday. More than just a movie theater, Townsend Cinema is an immersive, premium destination blending hospitality with entertainment. Located just off the hotel’s newly renovated atrium-style lobby, the Cinema pairs new Hollywood movies—shown at the same time they can be seen in other commercial theaters—with luxurious oversized recliner heated seating, plush drapery, and ambient lighting to create a rich, lounge-like atmosphere. Before the show, guests can enjoy a highly curated selection of gourmet grab and go items from Glenna’s Cafe just steps from the theater entrance. Alternatively, dinner and drinks are available at Townsend Bar, the hotel’s one-of-a-kind, moonlit bar, led by Executive Chef Joe D’Agostino. The Cinema will soon offer in-seat handcrafted cocktails, a curated selection of beer and wine, signature popcorn flavors, and gourmet bites to enhance the cinematic experience. Specialty cocktails inspired by each movie will also be available for guests to enjoy. “Townsend is a thoughtfully designed, softly lit space that blends warmth and sophistication. With plush seating, and a calming palette, the atmosphere feels both inviting and elevated. Every detail—from the ambient lighting to the artful decor—encourages connection, comfort, and a sense of quiet exclusivity, ” said Shawn Nayyar, general manager of Hyatt Regency Greenwich. “With the latest releases, world-class cinema technology, and a luxe lounge feel, the Cinema reimagines what entertainment can look like in the hospitality space. We knowTownsend will become a centerpiece for connection and entertainment as it will be perfect for a private movie screening, cozy weekend date night, corporate event or social gathering. ” The cinematic space was made possible in partnership with Monoplex, a global leader in bespoke hotel theater installations. The 40-seat theater invites guests to experience movies in a state-of-the-art environment with crystal-clear screens and rich Dolby 7.1 surround sound. The venue blends sophisticated design with cutting-edge audio-visual technology and seamless operations, enabling everyday showings and special event programming. “We are proud to partner with Hyatt Regency Greenwich and Trinity Investments to bring the Monoplex premium cinema experience to life in Greenwich, ” said Ray Seok, founder and CEO of Monoplex. “Townsend Cinema represents our shared vision to transform underutilized spaces into a vibrant amenity that elevates the guest experience and invites the local community in. ” Open to hotel guests and the public, Hyatt Regency Greenwich’s new cinema is the first of its kind in the area, creating a destination within a destination for locals, travelers, and film lovers alike. To view showtimes, private rental information, and more details on Townsend, please visit www.townsendbarandcinema.com. Once home to Condé Nast publishing, Hyatt Regency Greenwich is located in the heart of Old Greenwich, Connecticut. The historic 374-room property recently completed a comprehensive $40 million renovation, including enhancements to the lobby, atrium, common spaces, guest rooms and suites designed to reflect the rich history and culture of New England. For more information on the newly renovated Hyatt Regency Greenwich, Townsend or to make a reservation, please visit www.townsendbarandcinema.com. About Hyatt Regency Greenwich A beloved hotel in western Connecticut for its instantly recognizable lobby and unparalleled hospitality, Hyatt Regency Greenwich is a 374-room hotel providing modern comforts with touches of the region’s history. The hotel, which recently completed a top-to-bottom $40 million renovation, offers stylish, spacious guest rooms and suites outfitted with décor acknowledging the property’s history as the once home to Condé Nast Publishing. Located in Old Greenwich, just a 45-minute train ride from New York City, the property features 28,000 square feet of meeting and event space, an updated fitness center, indoor pool, a 40-seat cinema set to open this summer, and on-site salon all surrounded by renowned shopping, dining, family-friendly activities and cultural experiences. The hotel’s dining options include Townsend Bar, a moonlit garden bar and lounge in the atrium-style lobby, Glenna’s Cafe and Market, a full-service coffee shop serving breakfast, lunch, and an assortment of grab-and-go options, and the renowned Brunch at Hyatt Regency Greenwich, offered every second Sunday. For more information on Hyatt Regency Greenwich, visit hyattregencygreenwich.com, or follow the hotel on Instagram and Facebook. About Trinity Investments Trinity is a private real estate investment firm with a 29-year history of specializing in value-add opportunities. Based in Honolulu, Hawaii, with offices in Los Angeles, Miami and London, Trinity focuses on unique real estate investments in world-class markets. As of March 2025, Trinity has invested more than $10 billion in the United States, Mexico, Europe, and Japan by leveraging its deep institutional knowledge and longstanding local relationships. For additional information,please visit Trinity’s website at www.trinityinvestments.com. For updates on Trinity’s investment activity, follow Trinity on LinkedIn. About Monoplex Monoplex is redefining the cinema experience by bringing state-of-the-art technology, luxury seating, and gourmet dining into intimate, beautifully designed theaters that accommodate audiences of two to forty guests. Originating in Korea, where it has already become a successful and innovative model, Monoplex creates bespoke cinemas within existing spaces such as hotels, apartments, and office buildings, offering a private and exclusive environment with premium recliner seats, crystal-clear laser projection, and Dolby 7.1 surround sound, offering simultaneous movie releases alongside major multiplexes. Guests can indulge in gourmet food and beverage options, elevating the movie experience beyond traditional theaters. With a proven track record and customer satisfaction in Korea, Monoplex is now expanding into the U.S., with its first location opening in Old Greenwich, CT, promising a new standard of luxury, convenience, and personalized entertainment for discerning moviegoers. About HEI Hotels and Resorts HEI Hotels & Resorts, headquartered in Norwalk, Conn., is a leading hospitality investment and management company that owns or operates 100+ luxury, upper-upscale and upscale independent and branded hotels and resorts throughout the United States. HEl's branding partners include Marriott, Hilton, Hyatt, IHG, Choice and Wyndham. The company is renowned for its commitment to its associates under the culture of HEI Loves, its revenue management, profit contribution and empirically based real estate value creation, driven by a full complement of proprietary software tools to set and exceed targets on a fully integrated basis. -
ampliphi, the AI-powered revenue management software, will showcase its technology at the Independent Hotel Show Miami 2025, April 16–17 at the Miami Beach Convention Center.
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The Publick House Inn in Sturbridge, Massachusetts—opened in 1771 and today a popular wedding venue hosting nearly 160 memorable events each year—has long been known for historical charm, stunning grounds and its in-house, 18th century bakery. Today the landmark New England inn is being recognized as much for luxurious sleep experiences as the famous pecan sweet rolls its guests enjoy each morning. Based on the recommendation of its trusted linen vendor, when it was time to upgrade guest rooms in the various buildings that comprise the historic property, the Publick House team turned to Mattress Concierge, a leading provider of premium mattresses to boutique hotels and inns to outfit 63 of the double-occupancy rooms in its motel. “Sleep is the most important thing that guests who stay here want, whether they are a traveler grabbing six hours before they get back on the road, are attending a wedding or corporate meeting, or booking a three-night stay to enjoy Sturbridge Village,” said Publick House General Manager Michael Glick. “Hospitality means a lot of things, but ultimately what we are selling is a good night’s rest, so soft linens and comfortable beds are very important to us.” According to Glick, almost immediately after the new, luxury plush mattresses were installed, guests began making positive comments, prompting Glick to place another order with Mattress Concierge. This time, the order was to replace the mattresses in another 20-room building, and for the 17 rooms of the main inn. All of the mattresses are hand-crafted in Connecticut and produced under private label by a family-owned manufacturer that has been in business for 120 years. Delivery and installation was swift and professional. Replacing mattresses can be stressful for hotel owners and can take weeks, even months, to get a full shipment delivered. Given that this was the first time ordering from Mattress Concierge, Glick was somewhat concerned about two tractor trailers full of mattresses arriving on time. “A lot could go wrong, and we needed those rooms the same night, but they assured me the trucks would be here at 8 a.m. They rolled right in, and it was flawless, which is unheard of in the hospitality business, and made a very strong impression on us,” Glick said. Also making an indelible impression was a tour through the factory that produces the high-quality mattresses and meeting the third-generation owners. We’re a family run business too, and it was clear from the start that we would have a great partnership,” said Glick. “We are thrilled to be providing the guests at the Publick House Historic Inn with products that elevate even further the experience of stays at one of New England’s most famous inns,” said Maura Zambarano, president of Mattress Concierge. “It’s a perfect match.” Mattress Concierge has been providing mattresses to the most discerning clients in the hospitality industry since 2010. The exceptional mattresses are sought after by four-and five-star luxury hotels, inns, resorts, and boutique hotels. Mattress Concierge will also custom-design mattresses to meet hotel owners’ particular needs, combining superior quality, comfort, and durability. For more information, visit www.mattressconcierge.com.
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AWARD-WINNING BRENTON HOTEL EMBRACES AUTHENTICITY & LOCAL SOURCING WITH MATTRESS CONCIERGE PARTNERSHIP
Kimberly WrayThe award-winning Brenton Hotel, an Doing business with Mattress Concierge actually changed the way, Ross, who has worked in sales and marketing for major hotel chains for more than three decades, thinks about a mattress’ role in the hospitality equation. “I had always thought that the bed was a given when you are selling a hotel experience, and if you were talking about it, you were not really delivering information that was unique,” he said. “But encountering the kind of service, exceptional comfort, and individualized product that Mattress Concierge offers flipped the story in my head.” The luxury mattresses, which Mattress Concierge custom makes for the Brenton, are the centerpiece of the hotel’s guest rooms, each with floor-to-ceiling windows that offer panoramic views of the harbor and the historic waterfront city. With a contemporary nautical feel and a high-end aesthetic, the Brenton’s guest rooms are double the size of anything else in its market. “Our smallest room is 425 square feet and the bed floats in the center looking out sliders to the water. It’s not bumped up against a wall facing a tv. Guests feel as though they are on a ship, and along with the incredible view, they notice the comfort. I can’t tell you how many inquiries we get about the mattresses after people stay with us.” Indeed, the Brenton’s reviews tell the tale of the exceptional guest experience. Within six months of opening, the Brenton was accepted into Fine Hotels and Resorts. It has also earned its Virtuoso designation as a luxury property and was recognized by Travel & Leisure in year one, and Conde Nast in year two. “We are so honored to be a partner to the Brenton’s success,” said Maura Zambarano, president of Mattress Concierge. “They understand the value a quality mattress has as part of the total guest experience and share our passion for delivering an elevated sleep experience through bespoke comfort, fine detail and quality materials sourced within 150 miles of our Connecticut production facility.” Mattress Concierge has been providing mattresses to the most discerning clients in the hospitality industry since 2010. The exceptional mattresses are sought after by four-and five-star luxury hotels, inns, resorts, and boutique hotels. Mattress Concierge will also custom-design mattresses to meet hotel owners’ particular needs, combining superior quality, comfort, and durability. For more information, visit www.mattressconcierge.com. -
Built for Hospitality, Remembered for Rest
Friday, August 08, 2025 Hospitality Business ReviewThe true luxury of any hotel stay is how well you sleep. Everything else is a backdrop. A perfect lobby catches the eye, and an attentive staff can ease travel stress. However, when guests wake up tired, none of these matters. A good night’s sleep is the core offering and the mattress is where that promise lives or falls flat. That’s why the most thoughtful hotels don’t leave sleep to chance. They choose Mattress Concierge (MC), because it’s purpose-built for elevating the guest experience. Each mattress is hand-built using high-density materials that remain supportive and cool throughout countless check-ins. With every guest having different comfort needs, MC makes it possible for hotels to offer guests a choice of firmness before they even arrive. That level of care turns weary travelers into rested advocates. For hotels, it means fewer replacements, fewer complaints and stronger returns. Happy sleepers leave glowing reviews and rebook without hesitation. “There’s a moment at the end of every guest’s day,” says Maura Zambarano, owner and president. “The lights are low, the minibar untouched, the room service tray gone. And somewhere between scrolling through the TV and setting an alarm, they slip into bed. That’s when everything else fades—the design, the branding and the polished service. What remains is the mattress. And how it makes them feel.” The Bed Behind the Brand MC designs every mattress around the guiding idea of ‘sleep as a custom experience.’ That means thinking beyond comfort and considering a hotel’s operational flow and the constraints of the housekeeping team. To bring this philosophy to life, MC offers four foundational collections: Luxury, Classic, Ultra Plush, and Luxury Organic. The Luxury and Classic lines offer a dual-sided option, with one side plush and the other firm, delivering flexibility. This dual-sided option allows hotels to adjust the sleep surface to guest preference without maintaining separate inventory. “Staff can ask a guest’s preference at check-in and flip the bed accordingly. If someone wakes up unhappy, there’s no need for a room change; just flip the mattress and let them sleep easily. It’s a small operational win that becomes a lasting brand impression,” says Zambarano. The Ultra Plush line delivers a deeply cushioned, cloud-like feel for guests who prefer extra softness. The Luxury Organic line blends natural Talalay latex and GOTS-certified organic cotton, prioritizing properties that promote wellness and sustainability, while combining eco-conscious materials with an indulgent feel. All four collections are built on adaptable foundations that can be reimagined. Mattresses can be resized, reweighted or reconfigured based on room dimensions, property aesthetics and the hotel brand’s guest experience goals. “One of our clients in New York operates under a union contract that limits mattress weight for housekeeping,” says Zambarano. “We reengineered the interior of their luxury mattresses to stay within those weight limits without losing the plush feel guests expect.” Such adaptability plays out across different operating models. For smaller hotels operating without the scale or budget of larger chains, MC developed the Hotelier line. It offers a cost-effective option without sacrificing the durability and luxurious feel. Mattresses use high-quality, commercial-grade materials, including CertiPUR-US certified foams, Leggett and Platt 1057 Bolsa Encased Coils, steel border rods and reinforced edge guards. The individually wrapped coils respond independently to body weight, offering pressure relief, motion isolation and targeted support. This build resists sagging and preserves comfort and structure through years of repeated use, outlasting traditional systems. Made Fit to Every Step Zambarano stresses that working with MC shouldn’t feel like placing an order; rather, it should feel like being looked after. From the first conversation, the onboarding process adapts to real-world constraints, including room types, hallway widths, delivery access, staffing requirements and renovation timelines. The team asks important questions like whether a hotel is replacing all its mattresses at once or phasing them in, if staff are available to manage delivery and setup and what stage the renovation is at. These details shape the entire experience. First-time buyers often need step-by-step guidance, from selecting builds to testing firmness and planning purchases. Others arrive mid-renovation. Some replace beds in phases, working around budgets and room availability. A few require quick replacements, which are handled quietly and efficiently. “A lot of times, hotels work within a budget. Let’s say they want to renovate the entire hotel, but can only do a few rooms at a time. We are their choice. We’ll send four or five mattresses each time and make the transition very seamless,” adds Zambarano. Orders are timed to match the hotel’s schedule. If installation is planned for later, fabrication begins closer to that window. This approach avoids early storage issues, protects product quality and eases operational burden. Mattresses arrive fresh, tailored and ready to last. Communication remains consistent throughout. Zambarano and her team follow up regularly to confirm dates, accommodate changes and stay aligned with shifting site conditions. If construction falls behind, production is delayed. If there’s no crew available to move mattresses into rooms, the MC will arrange the support. This level of personalization carries through to the final details guests see. For clients like The Bay View Collection, MC customizes the label. Pull back the sheets and you’ll find a tag that reads, “The Bay View Collection by MC,” a subtle nod to the hotel’s identity. Architectural idiosyncrasies are considered too. Older properties with narrow hallways or tight staircases aren’t a problem. These mattresses can be made bendable to navigate layouts that rigid mattresses cannot handle. In other cases, where the adjustment is vertical, mattress height can be lowered to meet Americans with Disabilities Act (ADA) requirements while maintaining comfort and design continuity. When the Mattress Becomes the Message The mattress was never a talking point for Ross, a hotel marketing veteran with over three decades of experience at major chains. That changed after working with MC. “I had always thought that the bed was a given when you are selling a hotel experience and if you were talking about it, you were not delivering information that was unique. But encountering the kind of service, exceptional comfort and individualized product that MC offers flipped the story in my head,” said Ross. At the Brenton Hotel, the mattresses custom-built by MC have become one of the most talked-about features, frequently mentioned in guest inquiries and online reviews. The guest response has been so strong that the mattress has become an integral part of the brand’s story. That emphasis on comfort helped Brenton earn early distinction. The property was accepted into Fine Hotels & Resorts within six months of opening. It later received a Virtuoso designation and was recognized by Travel & Leisure and Condé Nast Traveler within its first two years. “The guest enthusiasm at Brenton isn’t standalone. Across many boutique properties and historic inns, hoteliers have echoed the same feedback and the same requests. That response is exactly why we launched our direct-to-consumer line for guests and staff who have experienced the mattress firsthand and want that same comfort at home,” adds Zambarano. A Promise Kept; A Business Renewed MC is a business defined not just by what it sells but also by the loyalty of its customers. Shortly after Rob Richards took over the company in January 2020, he passed away unexpectedly—the father of Maura’s children. His goal was to continue the legacy of the MC brand that hotels could count on night after night, guest after guest. That dependability earned trust. But when Rob passed away, Maura—the mother of Rob’s children—was determined to make sure that loyalty remained. Clients reached out to Maura Zambarano not only with condolences but with stories. They shared how the mattresses had become part of their guest experience; how reliable the team had been and how the working relationship felt more responsive than expected from a typical vendor. The turning point came at the New England Inns & Resorts Association conference. Hotel owners, general managers and housekeeping staff offered support, recognizing the product’s quality and the importance of keeping the business going. “They became a bridge for us connecting what Rob had built and what the business could still become,” says Zambarano. “The transition wasn’t just about keeping things going. It was about honoring the trust Rob had earned and preserving the relationships that made MC more than just another supplier.” Maura stepped into leadership to carry it forward. Under her direction, MC has stayed true to its roots, still family-owned and is partnering with fourth-generation mattress manufacturer Gold Bond of Hartford, which produces every mattress in the U.S. to the same high standards. MC isn’t chasing trends or flooding the market with products that dilute what makes it special. “We’re just looking to keep building on what we’ve created,” says Zambarano. “If that means new products down the line, great, but only if they match the same standards our hotels and guests have come to expect.” The plan is simple; to keep listening, refining and letting comfort stay the hero. Because in hospitality, the best stories often start with a good night’s sleep and that’s precisely where Mattress Concierge plans to stay. -
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