Schedule at a Glance

10:00am - 5:00pm	Exhibit Hall Open	Hall D
11:00am - 11:30am	The Ultimate Hotel Linen Workshop: Par Levels, Bed Efficiency, and Resort Towel Strategies	Business Center
11:30am - 12:00pm	They’re In-House, They’ve Got a Phone… Why the Hell Are They Ordering From Somewhere Else?	Innovation Stage
12:00pm - 12:30pm	The AI Revenue Playbook: How Independents Can Win More Guests for Less	Business Center
12:30pm - 1:00pm	Future-Proofing Boutique Hospitality: Tapping the Quiet Luxury Trend to Attract High-Value Guests	Innovation Stage
1:00pm - 1:30pm	The Disney Way for the Digital Age: How Smart Tech Powers World-Class Hospitality - ...	Business Center
1:30pm - 2:00pm	Standards and Ratings: How the World's Premier Ratings System REALLY Works and Top Trends to Know	Innovation Stage
2:00pm - 2:30pm	How Can an Independent Hotelier Save Time with AI While Staying in Control?	Business Center
2:30pm - 3:00pm	The Crime Hidden in Plain Sight: Human Trafficking Awareness for the Hospitality Industry	Innovation Stage
3:00pm - 3:30pm	Lessons from an Independent Hotel’s Comfort-First Renovation	Business Center
3:30pm - 4:15pm	The New Media Mix: How Hotels Can Win with Creators, Podcasts, and Emerging Platforms	Innovation Stage
4:00pm - 4:30pm	From Invisible to In-Demand: The 3-Part Brand Journey That Drives Direct Bookings	Business Center

10:00am - 4:00pm	Exhibit Hall Open	Hall D
10:30am - 11:00am	U.S. Hotel Investment Outlook – The Evolution of Capital for Independent Hotels	Innovation Stage
11:00am - 11:30am	Redefining Sustainable Luxury: Spas and Hospitality as Drivers of Positive Change	Business Center
11:30am - 12:00pm	Fractional Services and Their Benefit to Boutique and Independents	Innovation Stage
12:00pm - 12:30pm	What Hotel Guests and 125 Million Reservations Tell Us About the Future of Direct Bookings	Business Center
12:30pm - 1:00pm	DEI in the Face of Anti-DEI	Innovation Stage
1:00pm - 1:30pm	From Hospitality Moments to Meaningful Connections	Business Center
1:30pm - 2:00pm	What are Hyper-Personalized Service and Curated Experiences? Real Case Studies.	Innovation Stage
2:00pm - 2:30pm	Maximizing Direct Bookings on Google with Local SEO	Business Center
2:30pm - 3:00pm	Capital, Capitol! The Nexus of Policy, Advocacy, and Your Business.	Innovation Stage
3:00pm - 3:30pm	When Guests Mistreat Your Towels and Linens	Business Center